August 3, 2025

60-Year-Old Crowned Miss Universe Buenos Aires

Alejandra Marisa Rodriguez, a 60-Year-Old Lawyer, Just Won Miss Universe Buenos Aires—and Made History Doing It

In a world where beauty pageants are often associated with youth, Alejandra Marisa Rodriguez just changed the game entirely. On April 24, 2024, the 60-year-old lawyer from Argentina was crowned Miss Universe Buenos Aires, becoming the first woman of her age to win a provincial title in the Miss Universe Argentina pageant system. Her win is being hailed around the world as a bold and beautiful statement—that age doesn’t define beauty, grace, or confidence.

Alejandra competed alongside 34 other women, all ranging from 18 to 73 years old. The competition marked a significant shift in the world of pageantry, showcasing a broader and more inclusive vision of beauty. What was once a stage dominated by narrow age brackets is now evolving to celebrate confidence, elegance, and empowerment at every age.

Alejandra wasn’t just a token contestant—she won because she embodied everything the new era of pageantry is embracing. Judges and fans alike were captivated by her poise, her radiant presence, and her dedication to wellness. When asked about her timeless beauty and energy, she credited it to two things: a balanced diet and an active lifestyle. For her, self-care isn’t about pressure or perfection—it’s about respect for the body, mind, and soul.

Her background makes the win even more inspiring. Alejandra is a practicing lawyer, a woman of intellect and integrity, with decades of experience behind her. She’s also a living example of reinvention, having stepped onto the pageant stage for the first time later in life—and emerging victorious. Her story is lighting up social media feeds, drawing praise from young and older generations alike. She’s being celebrated not just as a beauty queen, but as a symbol of possibility.

With this win, Alejandra qualifies for the national competition—Miss Universe Argentina—where she could potentially go on to represent her country on the global Miss Universe stage. Whether she takes home the national crown or not, her impact is already undeniable. She’s shown millions of people that beauty doesn’t retire at 30, 40, or 50—and that confidence at any age is magnetic.

Alejandra’s win isn’t just historic. It’s revolutionary. It reminds us that new stories can be written at any chapter in life. That the runway is not reserved for the young, but for the bold. And that grace, wisdom, and self-love are as photogenic as any highlighter or gown.

So whether you follow beauty pageants or not, remember this name: Alejandra Marisa Rodriguez. She’s 60. She’s stunning. She’s fearless. And she just made history.