Beauty influencer Golloria opens up about growing up as the darkest person in the room, calling out colorism and pushing for real inclusivity through her viral “Does it Glo?” makeup series
Makeup should be for everyone — and for Golloria, that belief isn’t just a slogan; it’s her mission. The rising beauty influencer has become a powerful voice in the industry, using her platform to challenge brands that fail to represent darker skin tones and celebrate those that do. With her viral series “Does it Glo?”, Golloria shines a light on how makeup lines perform across a full range of complexions, highlighting both the progress and the blind spots that still exist in the beauty world.
For Golloria, her message is personal. “Growing up, I was always the darkest person in every room that I walked into,” she told PEOPLE. “It was also at a time when racism and colorism were at an all-time high and normalized. If you just looked different, people were gonna be mean to you. I had to keep to myself.” That feeling of isolation became a source of strength — a quiet resilience that would later fuel her purpose.
Through her content, she’s turned years of feeling unseen into advocacy that’s impossible to ignore. Each video in her “Does it Glo?” series is a mix of honesty and artistry. She tests foundations, concealers, and powders from major brands, showing how inclusive their shade ranges really are — not through marketing claims, but through proof. If a brand falls short, she says so. If a product delivers, she celebrates it. It’s not just about beauty; it’s about accountability.
Her transparency has resonated deeply with viewers. Many of her followers — especially women with deep skin tones — say her videos made them feel seen for the first time. Representation in beauty has always been a struggle, and while progress has been made in recent years, Golloria reminds her audience that there’s still a long way to go. “There’s tangible change that has been made with a few brands,” she said. “To see it flourish into something that can actually elicit change and make brands think and be mindful has been really beautiful. Advocacy is a beautiful form of resistance.”Her confidence and warmth radiate through everything she does. Beyond makeup, Golloria’s story is one of transformation — from being made to feel “too dark” to becoming a role model for self-love. She represents a new generation of influencers who understand that beauty isn’t just about products, but people — real people, with real stories, who deserve to be reflected in every shade and campaign.
Recently honored by Instagram Rings for her impact, Golloria has only grown more determined. She continues to collaborate with brands that take inclusivity seriously while using her platform to educate and empower. “As brands continue to grow and new brands continue to rise, we’re starting to see inclusivity more at the forefront,” she said. “And that’s where it should be.”
Her words echo the sentiment that change doesn’t happen overnight — but it starts with someone willing to speak up. For every young girl who’s ever struggled to find her foundation shade, Golloria’s message is clear: your beauty is valid, your skin is powerful, and your voice matters.
What makes Golloria’s influence so powerful isn’t just her reach, but her authenticity. She’s not afraid to speak truth to an industry that often hides behind marketing buzzwords. Instead, she uses her platform to push for a future where beauty isn’t an exclusive club, but a space where everyone can see themselves reflected — confidently and unapologetically.
With her radiant energy, honesty, and courage, Golloria has become more than just a makeup creator — she’s a movement in herself. One that reminds everyone watching that advocacy, when done with love and purpose, can indeed be a beautiful form of resistance.
