Cardi B Joins Formula Brand as Advocate for Working Moms and Says “You’re Not a Bad Mom for Using Formula”
When I read about Cardi B stepping into this new role, I felt both admiration and relief. She’s bold and honest in the way she shares her truth—and now she’s using that voice to defend something so many moms silently struggle with: feeding their babies. Cardi has joined the organic infant-formula brand Bobbie as their Chief Confidence Officer, and she’s making it clear that formula isn’t a failure—it’s a choice, and many times a necessary one.
For Cardi, this campaign goes deep because her own story touches the raw edges. She’s preparing for her fourth child and has spoken openly about her struggles with milk production and the frustrations she faced. In a Vogue interview she revealed: “It takes me two hours just to produce two ounces of milk. It almost made me feel like ‘does it make me less of a woman if I can’t produce as much milk as the next woman?’” Hearing that, I thought: here’s someone in the spotlight saying what a lot of new moms whisper to themselves in the dark.
Cardi’s message is direct and unmistakable: “You’re not a bad mom for giving your baby formula. You know what’s bad? Not feeding your kid.” That sentence held weight for me. Because in our culture, there is so much pressure around breastfeeding, pumping, output, timing, guilt. Cardi is saying: it’s okay. It’s valid. And it’s real.
What makes this even stronger: she’s focusing on working mothers and the reality that many people don’t have the luxury of spending hours attached to a pump. In a livestream she said, “Breastfeeding also takes a lot of time, and some women gotta go straight to work to feed their families… pumping takes literally your whole day.” Her honesty about the logistics of motherhood—especially for moms who must return to work—is refreshing. No sugar-coating. Just real talk.
And it’s not just about feeding. Together with Bobbie and their advocacy arm, “Bobbie for Change,” Cardi is helping raise awareness about paid parental leave, maternal health disparities (especially among Black and Brown women), and the systemic hurdles parents face in the U.S. Knowing that she is using her platform for this kind of change makes the partnership feel more than just a brand deal—it feels like a movement.
Imagine being a new mom, in the middle of postpartum exhaustion, watching someone like Cardi B say: “Your choice doesn’t make you less, it makes you yourself.” It gives me hope that we might posture less around perfection and more around presence. That we might judge ourselves less and support each other more.
In this chapter of her life, Cardi is not just performing on stage—she’s showing up in rooms we rarely see: the silent rooms of sleepless nights, the waiting rooms of pediatric offices, the corners where mothers feed babies, with or without a pump. Her words dismantle shame. Her role spotlights the real questions: Are we supported? Are our choices respected? Do we feel confident in how we feed our babies?
The surprises are subtle: a rapper known for bold hits, big personality, now gently, powerfully saying “It’s okay, you are enough.” It reminds me that motherhood doesn’t require one path to be worthy. It only requires one path to be loved. And through her campaign, maybe more mothers will feel that love—not just from others, but from themselves.
