Hailey Bieber Says She Wants to ‘Preserve’ the Money from Rhode’s $1 Billion Sale for Her Son Jack — “I Just Want to Be Smart with It”
Hailey Bieber may be at the peak of her success right now, but the 28-year-old entrepreneur is proving that her mindset is grounded more in legacy than luxury. After turning her skincare brand, Rhode, into a billion-dollar empire, she opened up about how she plans to handle that massive success — and it’s all about her son, Jack.
In a recent interview, Hailey spoke candidly about what it feels like to see Rhode grow beyond her wildest dreams. What started as a passion project, built around minimal skincare and transparency, has now become one of the most successful celebrity-led beauty brands of the decade. “It’s an amount of money that I have not dealt with before,” she admitted, referring to the sale and expansion of Rhode. But rather than splurge, Hailey says she’s focusing on preserving that money for her son’s future.
She and her husband Justin Bieber welcomed their son, Jack, earlier this year, marking a new chapter in their lives — one filled with love, reflection, and responsibility. Becoming a mother, Hailey says, changed the way she views everything, especially money. “I just want to be smart with it,” she explained. “I want to make sure Jack has security, opportunities, and the kind of future that allows him to live freely, no matter what he chooses to do.”
Those close to Hailey describe her as incredibly focused, a woman who has built Rhode with vision and patience. When she first launched the brand in 2022, she wanted to create something timeless — skincare that worked, that wasn’t about celebrity hype, but genuine results. Now, just a few years later, Rhode is a household name, with products selling out minutes after restocks and a cult following around the world.
Yet, success hasn’t made Hailey lose sight of her values. In the same conversation, she reflected on how the journey has been as much about self-discipline as creativity. She credits her parents for teaching her to value hard work and financial wisdom. “I’ve seen how easy it can be to lose yourself when money comes in suddenly,” she said. “But I’ve also learned that real wealth is about stability — not just for yourself, but for the people you love.”
Justin Bieber, who has openly spoken about his pride in his wife’s achievements, has also been a steady influence in how the couple approaches family and finances. Friends say they’ve become “deeply aligned” since the birth of Jack — preferring quiet nights, family time, and long walks with their baby over red carpets and parties.
Hailey has also been intentional about keeping her son’s life private. While fans occasionally get glimpses of her cradling Jack in tender photos, she’s made it clear that her priority is protecting his childhood. “He’s my heart,” she said. “Every decision I make now has him in it. Rhode’s success is something I’ll always be proud of, but at the end of the day, it’s not about me anymore — it’s about what I leave behind for him.”
That perspective has resonated deeply with fans, many of whom have admired Hailey’s ability to balance fame with grounded family values. Despite living under constant public attention, she continues to present herself with quiet confidence — someone who doesn’t need extravagance to prove her worth.
For Hailey Bieber, Rhode was never just a business venture — it was a symbol of independence and creativity. But now, as she steps into motherhood, it has also become a bridge to her son’s future. With her focus on long-term preservation and smart planning, Hailey is showing that success means little if it doesn’t secure the generations to come.
