Serena Williams joins Thalía, Winnie Harlow, Hannah Bronfman, Dee Ocleppo Hilfiger, Isabela Rangel Grutman and Loren Ridinger in Prime Video’s new docuseries The CEO Club, celebrating brilliance, leadership and modern sisterhood
Prime Video’s newest docuseries is bringing together some of the world’s most recognizable women to explore what it truly means to lead. Serena Williams, a global icon whose name has become synonymous with dominance, resilience and reinvention, is stepping into a fresh spotlight — not as an athlete, but as one of seven powerhouse CEOs opening their lives to viewers in The CEO Club. PEOPLE confirmed the exclusive details, and the project already promises to be one of the most compelling celebrations of female leadership to arrive on streaming.
The series brings Williams together with a high-profile group of entrepreneurs and cultural trailblazers: Thalía, one of Latin music’s most influential global stars; Dee Ocleppo Hilfiger, fashion designer and businesswoman; Loren Ridinger, the prominent entrepreneur behind Motives Cosmetics; supermodel and beauty founder Winnie Harlow; lifestyle mogul Hannah Bronfman; and entrepreneur Isabela Rangel Grutman. Each woman represents a unique path to success, yet all share the same core ambition — to build, to rise and to redefine what modern leadership looks like.
In many ways, Williams’ participation symbolizes the evolution of her public identity. After two decades of rewriting tennis history with 23 Grand Slam singles titles and a legacy that places her among the greatest athletes of all time, she has spent the last few years demonstrating a remarkable second act. Her venture capital firm, Serena Ventures, focuses on investing in women and founders of color, and her long-standing advocacy for gender equity has carried over effortlessly into her business life. Now, she is joining a docuseries where leadership isn’t framed as a solitary climb, but as a shared journey between women who understand the uniquely complex terrain of managing companies, shaping culture and maintaining public lives.
The docuseries invites viewers into the daily realities of these CEOs — the wins, the pressure, the creativity and the constant reinvention required to compete in industries that often underestimate women. But it also offers something deeper and more intimate: the emotional and personal stories that fuel their drive. According to PEOPLE’s reporting, the project emphasizes sisterhood and mentorship as much as it does strategy and success. For audiences, it’s a rare opportunity to watch women whose achievements are often celebrated in headlines reveal what the path to those moments really looks like behind the scenes.
Williams’ presence in The CEO Club instantly elevates the series’ cultural significance. She has long been admired for her willingness to speak openly about the obstacles she faced in her sport — including issues related to race, motherhood, health and media scrutiny — and her decision to join a project centered on female empowerment sends a clear signal about the show’s intentions. This isn’t about glamour alone. It’s about truth, ambition, and the parts of leadership that the world doesn’t always see.
Her fellow cast members bring equally compelling stories. Thalía, a legend across Latin America and beyond, has spent decades navigating entertainment, business and global influence, all while crafting a brand that spans fashion, beauty and music. Her role in the docuseries is set to highlight not only her career longevity but her ability to evolve with each era of her life.
Winnie Harlow, known not only for her groundbreaking modeling career but also for using her platform to champion representation for people with vitiligo, enters the series as a modern symbol of authenticity. Her beauty brand work and entrepreneurial journey underscore how visibility can transform into leadership when paired with intention.
Hannah Bronfman, a wellness authority with a dedicated global following, has built businesses in fitness, beauty and digital lifestyle — each shaped by her message of balance and inclusivity. Her story adds a voice for a generation redefining health and self-care while also navigating the pressures of entrepreneurship.
Dee Ocleppo Hilfiger and Loren Ridinger bring decades of experience in fashion and business, offering insights from women who built empires long before social media changed the landscape. They represent a generation of CEOs who learned to succeed in industries that were notoriously unforgiving, carving out space where few women were invited to lead.
Isabela Rangel Grutman, co-owner of successful hospitality ventures and a rising figure in lifestyle branding, contributes a fresh entrepreneurial perspective — one shaped by creativity, global culture and the modern dynamics of branding.
Together, the seven women form a uniquely diverse cast whose chemistry is expected to define much of the show’s emotional center. The CEO Club departs from traditional business-focused content by centering the lived experiences of women who lead not only companies, but families, communities and international audiences. Viewers will see strategic decisions, boardroom moments and creative breakthroughs, but they will also see vulnerability — the kind that is rarely portrayed in leadership stories, especially stories about women.
Prime Video’s decision to spotlight this collective aligns with a growing appetite for content that portrays real success with nuance rather than perfection. Audiences increasingly want to understand not just what makes leaders successful, but what makes them human. And in Williams’ case, those human elements — motherhood, resilience, humor, and her transition into business — have made her one of the most relatable global icons of the last decade.
The docuseries arrives at a cultural moment when conversations around women in leadership are stronger and more visible than ever. The rise of female-founded companies, the ongoing push for wage equality, and the demand for representation across industries make the show’s themes both timely and necessary. While the entertainment industry has seen its share of docuseries about celebrities, The CEO Club promises something more substantial: a portrayal of ambition shaped through experience, collaboration and identity.
By centering seven women who have already defied expectations in their respective fields, the series challenges the outdated idea that leadership operates from a single mold. Instead, it presents a mosaic — layered, multicultural, generationally diverse and grounded in personal truth. Each woman’s journey adds dimension to the broader question the show hopes to answer: What does a CEO look like in today’s world?
For Serena Williams, the answer has always been grounded in evolution. Her shift from athletic dominance to boardroom influence mirrors a larger trend among high-profile women redefining what it means to expand beyond a first act. She’s entering this series not just as a business leader but as a mentor figure whose career has already inspired millions. Her presence adds both gravity and relatability, giving viewers a familiar figure to anchor the series’ deeper themes.
As The CEO Club prepares for its release, anticipation continues to build not only among fans of the cast but among viewers who crave true insight into the dynamics of female power. The docuseries represents an intersection of culture, business, entertainment and advocacy — a rare blend that showcases leadership as lived experience rather than scripted dialogue.
Ultimately, the project stands as a tribute to the women shaping industries in real time, balancing public expectations with private pressures, and proving that success is not a straight line but a collection of choices, sacrifices and triumphs. It is also a celebration of connection — the strength that comes from women supporting one another, sharing knowledge and amplifying each other’s voices.
If the early details are any indication, The CEO Club is set to become one of the most impactful entries in Prime Video’s nonfiction lineup. It brings forward a group of women who are not merely participants in their industries but innovators who continue to influence global culture. Through Serena Williams and her fellow trailblazers, the series promises to deliver a rare and compelling look at brilliance, leadership and sisterhood in action — offering viewers not just entertainment, but inspiration, affirmation and a powerful reminder of what is possible when women lead without apology.
