Shakira Says “It’s About Time” as Bad Bunny Is Announced to Headline the Super Bowl Halftime Show — “The Perfect Moment”
The Super Bowl Halftime Show is about to get a full dose of Latin flair once again — and this time, it’s Bad Bunny’s moment to shine. The Puerto Rican superstar, whose rise has been nothing short of meteoric, is officially set to headline the Apple Music Super Bowl LX Halftime Show, and no one seems happier about it than Shakira herself. The Colombian icon, who shared the stage with Bad Bunny back in 2020 during her co-headlining performance with Jennifer Lopez, says the timing couldn’t be better. “It’s about time,” she told People, adding that this feels like “the perfect moment” for him to take the biggest stage in the world.
It’s been six years since that unforgettable Miami show where Shakira, Jennifer Lopez, Bad Bunny, and J Balvin turned the Super Bowl into a global celebration of Latin culture. That night broke boundaries, blending English and Spanish hits, fierce choreography, and a sense of cultural pride that resonated far beyond sports. Now, Bad Bunny is stepping into the spotlight solo — and it’s a full-circle moment.
Fans have been clamoring for him to headline for years, and it’s easy to see why. With multiple Grammy Awards, chart-topping albums, and record-breaking tours, Bad Bunny has become one of the most influential artists of his generation. From his genre-bending sound to his unapologetic individuality, he’s redefined what it means to be a global pop star. For the NFL, Apple Music, and millions of fans, his upcoming halftime show feels like both a celebration and a long-overdue recognition of his impact on music and culture.
Shakira’s words of support reflect how deeply intertwined their stories are. When Bad Bunny joined her on stage in 2020, he was already a rising star — but few could have predicted just how far he would go. “He’s worked hard, he’s authentic, and he deserves this moment,” Shakira reportedly said, her pride evident. It’s a rare kind of endorsement that feels both personal and symbolic, passing the torch from one Latin powerhouse to another.
The announcement has already sparked massive excitement online, with fans revisiting clips from that 2020 performance and speculating about what Bad Bunny might bring to his solo headliner show. If history is any indication, viewers can expect a mix of bold visuals, political undertones, and an unfiltered celebration of Latin identity. Bad Bunny has never shied away from making statements — whether it’s through his music videos, fashion, or performances — and the Super Bowl stage gives him the perfect canvas to do it on a global scale.
It’s not just a big win for Bad Bunny — it’s a win for representation. The Latin music industry continues to explode internationally, and his headlining role cements the genre’s position at the center of pop culture. Shakira’s endorsement adds an emotional layer to that moment. As someone who’s already experienced the intensity of performing on that massive stage, she knows the pressure, the preparation, and the reward that come with it. Her confidence in Bad Bunny is a reminder that the legacy of Latin artists at the Super Bowl isn’t just continuing — it’s evolving.
In the years since her own halftime show, Shakira has often spoken about how meaningful it was to showcase her culture in front of a global audience. Now, she gets to watch a fellow artist carry that energy forward. And if there’s one thing fans can expect from Bad Bunny, it’s that he’ll make it his own — loud, emotional, and unforgettable.
As anticipation builds for the February show, the excitement is more than just about the music. It’s about what this moment represents: progress, pride, and the unstoppable influence of Latin artists around the world. For Shakira, watching Bad Bunny take that stage feels like witnessing a dream realized — one that began years ago under the same bright lights. “It’s the perfect moment,” she said, and judging by the reaction online, millions agree.
